SEO
Search engine optimisation
Help search engines discover, understand and rank your pages for the things your customers actually need.
Useful pages. Sound foundations.SEO / GEO / AEO
OAK AI
Search & discovery
Search & discovery
Be found.Be cited.Be chosen.
Your next customer might search Google.
Or ask AI. Make your business part of the answer.
Search. Answers. Discovery.The discovery shift
One question. More places to be found.
Search still starts with intent. The answer now arrives in more than one form.
A list of links. A local recommendation. An AI-generated answer. Each gives people a different way to discover and evaluate your business.
We connect technical SEO, useful content and credible signals so your expertise is easy to find, understand and reference across those experiences.
Three disciplines. One strategy.
Visibility, in
plain language.
You don’t need three disconnected campaigns. You need one clear picture of your business, wherever a customer looks.
GEO
Generative engine optimisation
Make your expertise clear and well supported, giving AI search systems better source material to reference.
Original insight. Credible sources.AEO
Answer engine optimisation
Give direct, useful answers to real questions, with a structure people and search systems can follow.
Clear answers. Helpful context.The work behind the visibility
Built below
the surface.
We start with the business, then build the search foundations around it. Each piece has a job to do.
Technical foundations
Resolve crawl barriers, indexation gaps, duplicate pages and performance issues so the right pages can be discovered.
Content with a purpose
Map real customer questions to service pages, buying guides and original expertise. Build internal links that make the next step obvious.
Authority worth earning
Build relevant mentions and links through useful resources, local relationships and editorial outreach. Consistency matters more than volume.
Structured, understandable data
Connect your business, services and locations with accurate structured data that matches what is visible on the page.
Local presence
Bring Google Business Profile, service areas, reviews and directory details into agreement with your website.
Measurement that informs decisions
Track qualified enquiries alongside search clicks, indexation and visibility. Sample AI answers carefully and record their sources and dates.
Built around your market
Different businesses.
Different searches.
A property buyer and someone booking a local service need different answers. The strategy should reflect that.
How we work
A clear brief.
A measurable plan.
Senior hands, a defined scope and visibility into the work as it happens.
Find the opportunity.
Audit your site, your market and the search journeys that matter. Agree the baseline and what success means.
Do the useful work.
Prioritise technical fixes and valuable pages. Review in tight loops, with clear owners and deliverables.
Measure. Refine.
Review what is being found and what is converting. Use the evidence to decide where to go next.
A few good questions
Clarity before
commitment.
Does AI search replace SEO?
No. A useful, accessible website still matters. GEO and AEO extend the work by making expertise easier to reference and answers easier to understand.
Can you guarantee rankings or AI citations?
No. Search engines and AI platforms decide what to show. We focus on the quality of the work, transparent measurement and opportunities relevant to your business.
How soon will we see progress?
That depends on your starting point, competition and scope. Technical improvements can be observed early; meaningful organic growth usually takes sustained work over months. We set expectations after the audit.
What do we measure?
Search Console clicks and impressions, the visibility of priority pages, and qualified enquiries where tracking is available. AI visibility is reported as dated observations, not a permanent position.
The people behind OAK
Three founders.
One hands-on team.
Strategy, product and design, working together from the first conversation to the final build.
Where it started
Henry started building websites and working on SEO in 2020. That work grew into automations and bespoke software: connecting the way a business gets found with the way it runs.
In 2025, he began leaning into real estate, bringing that mix of search, design and development to property businesses. Today, Henry, Sebastian and Jack bring those disciplines together at OAK.
Henry Sergeant
Co-founder · CEO
Henry leads OAK’s direction and client work. His background spans websites, SEO, automation and custom development, with a growing focus on real estate since 2025. He connects the commercial brief with the technology needed to deliver it.
Sebastian Ekberg
Co-founder · CPO
Sebastian brings the pace and discipline of busy restaurant kitchens to product development. His work now focuses on automation and AI tools for property businesses. As Chief Product Officer, he turns day-to-day problems into practical products.
LinkedIn
Jack Grimshaw
Co-founder · Head of Design
Jack’s background combines graphic design, 3D visuals and digital art with web development and AI integration. He leads OAK’s visual direction and UI/UX, bringing an eye for detail and an understanding of how the technology works.
LinkedInYour next chapter
Let’s make you
findable.
Tell us what you do, who you want to reach, and where you want to grow.