Fraction Brokers.
A modern marketing site for an insurance brokerage that wanted to look more like a fintech and less like a 1990s pamphlet.
- Web Design
- Web Development
- Brand
Fraction Brokers had a strong product and a website that didn't reflect it. We led the rebrand and rebuilt their digital storefront around a single promise — insurance, simplified for people who already manage everything else from their phone.
Trust without the corporate sterility.
We dropped the stock photos of handshakes. A confident dark palette with sharp geometric accents signals seriousness without putting anyone to sleep.
Quote in three taps.
The old funnel was nine pages. We collapsed it into a single conversational form that hands off to underwriting in under a minute.
Editable by humans.
The team can update products, regions and policy detail in Sanity without re-deploying. Engineering is for new features, not copy edits.
Results.
Quote completion rate
Time to first quote
Lighthouse
